STOP THE PRESS…
If you want to get a message to the media, bear in mind some messages are more effective than others…
EMPRA
Getting it right v Getting it Wrong
As the media landscape changes, you might find that it’s getting more and more difficult to get positive media coverage for your school.
EMPRA’s Susan has put together this very helpful piece comparing how you might be getting it wrong…
And, how you can rectify your current practice.
Our example is the opening of a new building, but the general hints and tips can be used for most scenarios. let us know what you think, and whether you’ve used our guide to press release success.